Jannik Sinner and De Cecco: a perfect match

Jannik Sinner and De Cecco: a perfect match.
Two stories of passion and attention to detail. One is a tennis talent taking the world by storm; the other is a brand that has been a hallmark of quality for over a century thanks to its unique methods.
Both represent the quest for perfection: Jannik Sinner and De Cecco are a perfect match!

Uncompromised quality

Perfection lies in the right method. Jannik Sinner only invites handpicked world-class members to his team. Similarly, De Cecco carefully chooses the highest-quality durum wheat from its global sources, transforming it into top-quality pasta that stands as a symbol of ‘Made in Italy’.

Method

Just as Jannik Sinner refines each move day by day, De Cecco pays close attention to every detail: from the whole wheat flour and spring water to the slow, low-temperature drying process. It is a unique method that De Cecco has been perfecting for over a century.

Perseverance

In tennis, as in cooking, nothing is left to chance. Every winning serve and every extraordinary dish is achieved through daily commitment, unwavering determination, and a passion for embracing new challenges.

Care

Jannik Sinner understands the importance of good food for maintaining fitness, energy, and focus. Similarly, De Cecco champions a lifestyle where enjoying pasta is synonymous with care, quality, and health. Every choice, both on the court and in the kitchen, contributes to overall well-being.

Official pasta of the Australian Open

De Cecco is the Official Partner of one of the world’s most iconic sporting events. Together with our Global Ambassador, Jannik Sinner, we bring passion, flavour and the excellence of Italian tradition to the court.

Pasta break

Watch a glimpse of the De Cecco campaign with Jannik Sinner, presented at the 2026 Australian Open.

Sinner and De cecco: a perfect match

See how Jannik Sinner and De Cecco come together in a journey of passion, excellence, and true Italian tradition.

Every detail makes a difference.

Sinner and De Cecco share a deep passion that drives every aspect of their work.

Take a look at the short version of the spot

Technique and mindset: the key to both great pasta and great tennis.

Spot "Lenta Essicazione"

Jannik Sinner ci guida alla scoperta dell'essenza della pasta De Cecco in uno spot che celebra qualità e tradizione. Guarda il video.

On Set

Jannik Sinner during the filming of the "A Perfect Match" campaign.

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